we now have created a page using keywords that are being searched for, we have optimized the contents on this page so that it has the ability to rank well for the keywords, and we have many inbound links from other sites using the keyword(s) in the anchor text.
We have to make sure that we have optimized the AdSense Ads on this page so that people will click the advertisements. Keep it simple, if you want your readers to see and click on your ads. A basic two- or three-column layout is all you need online for most text-driven context. Lose the layers, the floating cells and the carousels. Flow your articles and navigation simply around them.
Optimizing your campaigns regularly will help you keep up with users and market trends and ultimately reach your advertising goals.
Choose your keywords carefully.
Include specific keywords that directly relate to the specific theme of your ad group and landing page. For optimal ad visibility, include relevant keyword variations, along with singular and plural versions. If applicable, consider using colloquial terms, alternate spellings, synonyms, and product or serial numbers. The keyword tool can help generate lists of possible keywords.
Include specific keywords that directly relate to the specific theme of your ad group and landing page. For optimal ad visibility, include relevant keyword variations, along with singular and plural versions. If applicable, consider using colloquial terms, alternate spellings, synonyms, and product or serial numbers. The keyword tool can help generate lists of possible keywords.
Avoid duplicate keywords across ad groups.
Google shows only one ad per advertiser on a particular keyword, so there's no need to include duplicate keywords in different ad groups or campaigns. Identical keywords compete against each other, and the better-performing keyword triggers your ad.
Google shows only one ad per advertiser on a particular keyword, so there's no need to include duplicate keywords in different ad groups or campaigns. Identical keywords compete against each other, and the better-performing keyword triggers your ad.
Create highly specific ad groups.
As with your campaigns, each ad group should center on a single product or service to ensure your ads reach the most qualified users. Build a list of keywords or placements, then separate them into related ad groups. Create ads that pertain directly to that list. For example, if you sell mp3 players, and you've organized your campaigns by brand, create multiple ad groups based on the models of each brand.
As with your campaigns, each ad group should center on a single product or service to ensure your ads reach the most qualified users. Build a list of keywords or placements, then separate them into related ad groups. Create ads that pertain directly to that list. For example, if you sell mp3 players, and you've organized your campaigns by brand, create multiple ad groups based on the models of each brand.
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