Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. PPC is also counting through Cost per Click. It is also called CPC and the Cost per Click is the amount of Money an advertiser pays search engines and other internet publishers for a single click on its advertisement that brings one visitor to its website. So the CPC is the countable money to give it to the search engine or the publishing owners. With search engines, advertisers typically bid on keyword phrases relevant to their target market. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. These strategies do away with the usual waiting time involved in becoming indexed with search engines and achieving a high ranking.
The advantage pay-per-click programs have are that they are generally easier to set up and maintain, and that they pay commissions even if your visitors never make any purchases. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers. Affiliate programs are best promoted by specifically targeting what is sold to your visitor's interests.
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