Driving traffic to your blog is always a top priority, but how do you convert those visitors to loyal readers, who are so interested in your blog that they choose to subscribe to it? Let's face it, if a blog's content appears in a person's feed reader everyday, then that person is highly likely to click through and visit that blog to read more. Every blogger wants to see the number of subscribers to his or her blog grow. Follow these five simple tips to increase the number of RSS subscribers to your blog's feed.
RSS feeds are the best way to keep track of a blog or a website without going to the site. I had explained about the advantages and disadvantages of RSS Feeds, but when we look in depth, it more of advantage to have more number of RSS Feed readers. Now the question is how to increase your number of Feed readers. Even though I do not have a considerable number of Feed Readers as I have not really worked on this. I have a simple email subscription box, but need to increase my number of Feed Readers and you can make money from RSS Feed Subscribers.
RSS Content
The content of the RSS feed can be a wide variety of things. Here are a few tips regarding feed content...
1.Interesting Content
Provide quality content that will be of interest to subscribers. Like any other communication channel, you must engage the readers with interesting material in order to hold their attention.
2. Focused Content
Keep the content in the RSS feed focused. The theme of the RSS feed should be narrow, and should not wander too far from its original purpose.
3. New Content
Provide new content in the RSS feed on a regular basis.
4. Avoid Ads
Avoid inserting ads or self-serving content into the RSS feed. Advertising should be used sparingly. Balance content with advertisements.
5. Log Analysis
Examine logs to see what readers enjoy the most. If you discover that specific segments are very popular, expand on them by adding additional items that delve deeper into the topic of interest.
Optimize RSS Feed Subscription box – This is very important to boost your RSS Feed readers. Make the subscription look attractive and place it on your sidebar and should be on the top of the sidebar. Provide a link to your Feed URL so that they can subscribe through their default RSS Reader like Google Reader. Always assume that your visitors are lazy and will not be going for hectic steps or more number of steps to do something.
Subscription option at the bottom of every post – Add an option to subscribe to your Feeds at the bottom of every post. This should really boost your RSS Feed readers.
Content of your blog – Do write unique and readable content for your blog and be consistent about doing your post. Consistency in blog posting is very important when you maintain a blog. If you publish 15 posts a day and no posts for many days, this can possibly annoy the reader.
Promote Your Blog's Popularity by Showing the Number of Subscribers
Once your blog starts to generate some decent traffic and subscribers, you should promote that success to your readers. For example, if your blog has over 100 subscribers, show that figure on your blog (Feedburner provides code to do this automatically). Whatever number seems significant to you, once you reach that number of subscribers, start to advertise your popularity by displaying it on your blog. Casual visitors are likely to see that number and say, "If 500 other people think this blog is good enough to subscribe to, then it must be good. I better subscribe, too."
These simple steps get more readers for your blog in a week!!! Not much, but it sure helps bit by bit. I can do this every quarter and get those people who I might have otherwise missed. Do try it out and know!
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