Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.
The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing and internet advertising have proven to be the most cost-effective method of attracting qualified traffic to your website and maximizing your return on investment.
Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.
Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets
Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
Internet marketing is an important part of your success online. If you do not have funds for a large marketing campaign, you may want to try internet marketing.
Internet Marketing differs from print advertising and person-to-person marketing, but there are quite a few strategies to reach customers and get them to buy online.
Once you've determined what's unique about your product and brand, you can promote it using both traditional and new media. With a clear understanding of your 'unique selling proposition', you can improve the effectiveness of all you do.
Types Of Internet Marketing
- Affiliate Marketing
- Digital marketing
- Google AdSense
- PPC - Pay Per Click programs
- Search Engine Optimization (SEO)
- Banner Ads
- Online Magazines
- Online Newsletters
- Website Lead Generation
- Online Directories
- Ethical E-mail marketing
- Social marketing
- RSS and news article feeds
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