The product pages on the Shopping Cart system are often overlooked and not optimized to their fullest extent. Optimizing them properly for both search engines and human visitors might take some extra time but is well worth the effort. Here are some tips to make your Magento product pages easier for search engines to find as well as more inviting and encouraging for the people shopping them.
Can a single optimized page match (at more than a generic level) with both the Google algorithms (providing the search results at Google, Yahoo and AOL) and with the algorithms of Inktomi (providing the bulk of search results at MSN)? The answer is ‘No’.
Having multiple pages for each product or service is not only simple, but in fact is already in common existence. Here I will explain my classic 3-Page Technique to optimization for multiple search engine algorithms.
As you can see, optimizing for search engine robots and human online shoppers are not completely opposite practices. Making sure that your products pages are geared toward both, you can ensure that your site is found and your products are seen.
Remember, the art of successful search engine marketing is to optimize content for high rankings while simultaneously keeping the copy and presentation focused on converting those visitors to customers when they do arrive.
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