Website Optimization – is a complex issue, but should be known by every entrepreneur who wants to succeed on the Internet.
According to the dictionary of the Royal Spanish Academy, optimize is finding the best way to perform an activity. Therefore, optimization of your website would make it comply with the best possible with each of its functions.
In order to reach a site that complies with the characteristics listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.
Web Standards – also have a great benefit. Using semantically correct XHTML and CSS markup is one key to search engine optimization. Once your pages are well-formed, and semantically correct - you are that much closer to great SERPs!
Don't Spam – Some merchants, knowing that using popular keywords in body copy boosts search engine ranking, cram these top keywords into their text. Like the electronics site that boasts, "Our iPod helps you download iPod music fast to your iPod — your iPod will have more music than your friend's iPod. "But the engines have learned to filter for overuse, so this technique gets you nowhere — and alienates potential buyers. Similarly, merchants put "hidden" words on their pages, like using red font in a red box — it's not visible to users but the spiders pick it up. Again, engines filter this out.
Use Your Keywords in Your Interior Links – Create the links on your site using the keywords you want to be found for. "Don't link from Page A to Page B using 'click here,'" Clays says. (Unless you want to be found for the term 'click here.') If you want to be found for "Men's shoes" build links that incorporate the term "Men's shoes."
Newsletters – Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.
Resubmitting the site – For engines that reject a site or don't list it high enough, it is strongly recommended that more information is learned about the engine's criteria before resubmitting. This information should then be incorporated into gateway pages or key word revisions in order to have greater success with subsequent submissions. Fine tune the page (or pages) make adjustments to TITLE tags and META tags, then after resubmitting the site, track the results to further learn about the engine's criteria and which adjustments made an impact on the rankings. Don't be afraid to experiment, take some risks and gather data as you proceed.
So, let’s look at the top 10 SEO Tips for Google, Yahoo, and Bing.
- Tip One: Insert your keywords in the title tag of each page, so that the search engines clearly know what your page is about. Each page should have a different keyword/s.
- Tip Two: Be sure that your keyword is one that the average person will search for. If your site is about flowers, you would not want your keywords to be “nature’s beauty on a stem”. Be direct.
- Tip Three: Use those same keywords as a text link to another page in your site. This can be done somewhere in the body of the page.
- Tip Four: Treat each page as if it were its own website. If each page is almost identical, the search engines will steer clear. It is best to take one subject and break it up into smaller sections, each being a page with its own keywords.
- Tip Five: Do not then type those keywords all over the page. This is looked at as spamming. You should have your keywords several times on a page; however make sure that they fit in with your text. If you feel that you have to keep using those keywords, look for synonyms.
- Tip Six: Stay away from link farms and do not pay for links. Look to exchange links with legitimate sites that are in the same category as your site.
- Tip Seven: Never use a doorway; these are designed for robots and not for people. Search engines do not like them.
- Tip Eight: Add title tags to your text links. This is similar to when you use an alt tag to show text for images when someone hovers their mouse over them.
- Tip Nine: Use an alt tag for your images. Your site probably has a good amount of image and you don’t want these to go to waste.
- Tip Ten: Submit your site to search engines yourself or allow it to be found by having links to your site on other legitimate sites…
Use these top 10 SEO Tips for Google, Yahoo, and Bing and you can’t go wrong.
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